Farah Hussamuddin is the Executive Director, Publisher, and CEO of Grup Sinar Karangkraf, the media & publishing arm of Kumpulan Karangkraf. She plays a significant role in the leadership of the company, overseeing all aspects of the business, which includes Sinar Harian, Sinar Daily, Sinar Bestari, Sinar Plus & Sinar Premium. Farah has been instrumental in the significant growth and development of these platforms, contributing to their success in the competitive Malaysian & Asian media landscape.

She has held several key roles throughout her career, before becoming the Executive Director, Publisher, and CEO of Grup Sinar Karangkraf she was involved in various capacities within Kumpulan Karangkraf, contributing to its strategic direction and operational management. Her roles have included overseeing editorial & creative content, managing business development, and leading digital transformations.