Brian Soo is the Chief Innovation Officer at Fire Fighter Industry – one of Malaysia’s oldest fire safety company.

Completing his Degree in International Business at University of California – San Diego, Brian moved back to Malaysia after having 2 years of experience in Silicon Valley. While in university, Brian started the first Malaysian Student Association in the 62 year old university

with a group of Malaysians. During his time in university, he was accepted into the startup accelerator and represented the university to pitch to 600 Venture Capitalists in Silicon Valley on his startup.

Coming back to Malaysia in 2019, decided to take on the challenge of making fire safety more accessible to Malaysians. Since 2019, the Innovations team have changed how fire safety products and knowledge is acquired by being digital first. Fire Fighter is the No.1 safety company on major e-commerce platforms and is the leading B2C fire safety company in Malaysia. Brian recognized the importance of fire safety education – of which Fire Fighter is now leading in fire safety content on TikTok and Instagram.

Through the innovations team, the company has launched fire safety solutions for the EV industry, of which the solutions have been implemented and regulated by the government. Through the leadership of Brian and the team, the company recently received the prestigious AKI award by MITI of which only 11 companies received this award in 2024.

Brian was the immediate past Youth Chairman for the Federation of Malaysian Manufacturers(FMM), Malaysia’s voice for manufacturers with over 13,000 members.