Deen Muhammad Sheikh is at present the Managing Director at Progressive Traders Private Limited, which is the parent company behind the well known consumer goods brand, Power Plus. He is the second generation from his family, with the first and third generation also actively involved. He is a graduate of the University of Sydney, and Imperial College Business School in London. At present, he is also a visiting faculty at Szabist University in Pakistan, where he teaches undergraduates about the dynamic ecosystem of family managed business. He is a strong advocate for early mentorship and training for would-be participants in the affairs of family managed businesses.