Mohammad Munzir, the Group Chief Executive Officer of Siti Khadijah Apparel Sdn. Bhd., is a proficient leader responsible for providing strategic, financial, and operational direction to the group of companies. With a background in Mechanical Engineering from UNITEN and a Masters in Marketing and Advertising from Coventry University, UK, Munzir brings a unique skill set to his role.

In his capacity as GCEO, Munzir communicates effectively with the Board of Directors, ensuring transparency and alignment of business objectives. Over the past decade, he has been instrumental in driving the rapid growth of Siti Khadijah, leveraging his experience from his earlier
role at Sime Darby Industrial.

Munzir’s leadership extends to overseeing all aspects of the company’s operations, emphasizing long-term goals, growth, profit, and return on investment. He has successfully grown the brand through an effective marketing strategy, contributing to the rapid expansion of retail stores from 4 boutiques in 2013 to an impressive 56 in 2024, all of which are 100% profitable.

Under Munzir’s guidance, Siti Khadijah has adapted to the changing landscape by embracing e-commerce, marketplaces, and TV shopping, showcasing a forward-thinking approach. Notably, during challenging periods such as the Movement Control Order (MCO), the company not only sustained its revenue but achieved higher profits, showcasing resilience and adaptability.

As of now, Munzir is focused on strengthening the fundamentals for a healthier growth trajectory over the next 5 years. His strategic vision and dynamic leadership position Siti Khadijah for continued success in this competitive industry.